Wireless Telecommunications in Poland: A Strategic Entry Report, 1997 by Icon Group International - PDF and EPUB eBook

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The primary audience for this report is managers involved with the highest levels of the strategic planning process, and...

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Details of Wireless Telecommunications in Poland: A Strategic Entry Report, 1997

Exact title of the book
Wireless Telecommunications in Poland: A Strategic Entry Report, 1997
Book author
Icon Group International
Language
English
Published
by Icon Group International
File size (in PDF)
about 300 kB
Wireless Telecommunications in Poland: A Strategic Entry Report, 1997

Some brief overview of book

The primary audience for this report is managers involved with the highest levels of the strategic planning process, and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Poland. This report helps executives evaluate strategic investment and entry alternatives in Poland.

In order to evaluate Poland, Icon Group International, Inc. draws on a methodology developed by Professor Philip Parker at INSEAD in Fontainebleau, France. The methodology decomposes a country's strategic potential along two key dimensions: (1) latent demand, and (2) accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

This report provides a strategic profile of Poland along these lines. Throughout the discussion, literally hundreds of statistics on Poland are benchmarked against regional and global averages. The reader can thus quickly understand where Poland fits into the regional and global perspective.

The report first investigates the economic fundamentals affecting Poland. These fundamentals are the source for Poland's latent demand. Then, the subsequent chapters detail Poland's accessibility.

This evaluation covers a number of entry alternatives, including export strategies, and local direct investment strategies. If a firm decides to have a local presence in Poland, this requires a strategic understanding of local business conditions. The conditions investigated in this report include local marketing (advertising, distribution, pricing issues) and entry strategies (opening an office, joint venturing, etc.), as well as human resources management (labor laws, costs, regulations).

Because local presence can...