Marshall McLuhan by Janine Marchessault - PDF and EPUB eBook

4 from 27 reviews

'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives...

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Details of Marshall McLuhan

Exact title of the book
Marshall McLuhan
Book author
Janine Marchessault
Book edition
Paperback
Number of pages
264 pages
Language
English
Published
November 18th 2004 by Sage Publications Ltd
File size (in PDF)
1056 kB
Marshall McLuhan

Some brief overview of book

'Feted and reviled in his own lifetime, Marshall McLuhan has made a dramatic comeback in recent years. Marchessault gives a balanced and carefully considered appraisal of McLuhan's contribution to cultural theory, which may be even more pertinent now, in the early twenty-first century, than when he originally formulated it in the 1950s and '60's Jim McGuigan, Professor of Cultural Analysis, Loughborough University Why is McLuhan important? What use can we make of his approach to the media today?

In this insightful critical introduction, McLuhan's contribution is carefully explained and his reputation reassessed. The book: - Explains McLuhan's key ideas - Engages with critical issues in media and contemporary art - Demonstrates the relevance of his work for students of media and communications - Addresses his methodological contribution - Revises our understanding of his place in the history of ideas. Illustrated with many examples from the network society, the book works as a guide to anyone who wants to know why McLuhan is important.