Managing Brand Equity: Capitalizing on the Value of a Brand Name by David A. Aaker - PDF and EPUB eBook

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Details of Managing Brand Equity: Capitalizing on the Value of a Brand Name

Exact title of the book
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Book author
David A. Aaker
Book edition
Hardcover
Number of pages
299 pages
Language
English
Published
September 9th 1991 by Free Press
File size (in PDF)
1196 kB
Managing Brand Equity: Capitalizing on the Value of a Brand Name