Influence: Science and Practice by Robert B. Cialdini - PDF and EPUB eBook

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Over a quarter million copies sold! How does this information make you feel about the book? If, even for a moment, you thought...

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Details of Influence: Science and Practice

Exact title of the book
Influence: Science and Practice
Book author
Robert B. Cialdini
Book edition
Paperback
Number of pages
262 pages
Language
English
Published
June 29th 2000 by Allyn & Bacon
File size (in PDF)
1048 kB
Influence: Science and Practice

Some brief overview of book

Over a quarter million copies sold! How does this information make you feel about the book? If, even for a moment, you thought that a proven and popular book might be the one you were interested in, you may have been persuaded by a potent principle of influence-in this case, the principle of social proof.

Have you ever found yourself saying yes to a telemarketer or to a child selling candy and then wonder why you have just agreed to subscribe to a magazine that you really arent interested in or to buy a candy bar that you really dont want? In this revised, updated, and expanded book, not only will you find out what techniques were used to get you to say yes, but you will also learn some worthwhile ways to defend yourself from future requests.