Brand America: The Mother of All Brands by Simon Anholt - PDF and EPUB eBook

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Offering a different, but significant, perspective on how America shapes the world, this book describes the ways in which...

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Details of Brand America: The Mother of All Brands

Exact title of the book
Brand America: The Mother of All Brands
Book author
Simon Anholt
Book edition
Paperback
Number of pages
192 pages
Language
English
Published
April 1st 2005 by Cyan Communications
File size (in PDF)
768 kB
Brand America: The Mother of All Brands

Some brief overview of book

Offering a different, but significant, perspective on how America shapes the world, this book describes the ways in which America has become the largest and most powerful brand in the global marketplace. The three most profitable business sectors-entertainment, merchant banking, and information technology-are discussed along with the positive branding attributes that America has in abundance, including sporting prowess, technological achievement, wealth, and definitive youth lifestyle. Each title in this series features an in-depth, biographical look at one of today's top brands, such as Guinness, Adidas, and Starbucks.

The brands included have all established themselves not only as financial successes but also as cultural icons. The storytelling style and eye-catching design of the books make learning about these innovative brands stimulating and enjoyable.