Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business by John Newhouse - PDF and EPUB eBook

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The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s,...

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Details of Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business

Exact title of the book
Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business
Book author
John Newhouse
Book edition
Hardcover
Number of pages
254 pages
Language
English
Published
January 16th 2007 by Alfred A. Knopf
File size (in PDF)
1016 kB
Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business

Some brief overview of book

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan.

Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.